The importance of commercial voice over
Ask yourself these questions? If I use all available resources for marketing campaigns like an engaging website, creative visuals, and newsletter, will my brand stand out? What effect can this do to gain traction and lead the competition?
One of the most common mistakes that companies do is that they neglect to find the right voice for their brand. More often than not, businesses today would rather invest on their brochures, pamphlets, and logos. They exert too much time choosing the right font, styles, color, etc.
Don’t get me wrong. This is actually a good thing. The problem is, almost everyone is already doing this strategy. In a vast sea of competition, what can you do to stand out among the rest? Every company has their own vision and mission – a unique story to tell. And what better way to spread this story other than commercial voice over?
“Trust that little voice in your head that says ‘Wouldn’t it be interesting if…’; And then do it.” – Duane Michals
Think Like Apple and Google. Use Commercial Voice Over Services
Your brand voice is your identity. Just like you, it has its own unique traits and personality. Think about Apple for the moment – the most valuable company. What can you say about their commercial voice over? It is friendly and persuasive right? Now think about Google – the search giant. The style of voice is more about problem-solving goals.
Find a right voice for your brand and make it your own
You see, when the right commercial voice over is used, it has the power to engage customers. And these two giant companies, Apple and Google, have made the right decision in using voice overs to attract their customers.
Why Online Commercial Voice Over Is Important
As your company grows, it is important to make the right impression to the world. An incredible commercial voice over will have a great impact to its customers if done right. Having a strong commercial voice over makes an emotional connection that will people. In effect, your brand will be imprinted on the minds of your customer.
Five Useful Tips in Choosing Commercial Voice Over Agency
1.Don’t rush in finding a professional commercial voice over talent who will represent your brand. Take your time and be patient.
2.Make sure they have a professional demo to show to you. The commercial voice over rates should also be commensurate to your budget.
3.Know what you want to achieve. Plan ahead and make sure to connect with your target audience.
4.Listen closely to the potential talent of commercial voice over services. Does it match your brand’s identity?
5.Hire a reliable company to work with. Don’t settle for less.